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<rss version="2.0"><channel><title>FrogFish Consulting Insights</title><link>https://www.frogfishconsulting.com/blog/</link><description>AEO, AI search, paid media and revenue-led growth.</description>
  <item><title>How to Choose an AEO and Paid Media Agency in 2026: A Buyer's Checklist</title><link>https://www.frogfishconsulting.com/how-to-choose-an-aeo-and-paid-media-agency/</link><guid>https://www.frogfishconsulting.com/how-to-choose-an-aeo-and-paid-media-agency/</guid><pubDate>Thu, 12 Nov 2026 17:00:00 GMT</pubDate><description>A former Google lead-gen lead's checklist for choosing an AEO and paid media agency in 2026: 10 questions to ask, red flags, pricing and how to compare agencies.</description><author>alex@frogfishconsulting.com (Alex Fleshner)</author></item>
  <item><title>5 Hidden Challenges of Implementing AI Lead Gen (and How to Avoid Them)</title><link>https://www.frogfishconsulting.com/5-hidden-challenges-of-implementing-ai-lead-gen-and-how-to-avoid-them/</link><guid>https://www.frogfishconsulting.com/5-hidden-challenges-of-implementing-ai-lead-gen-and-how-to-avoid-them/</guid><pubDate>Mon, 01 Jun 2026 17:00:00 GMT</pubDate><description>Uncover key AI lead generation challenges that businesses face, from implementation issues to marketing pitfalls. Learn how to navigate them for success.</description><author>alex@frogfishconsulting.com (Alex Fleshner)</author></item>
  <item><title>The Real Cost of AI Lead Generation: ROI Math for CMOs</title><link>https://www.frogfishconsulting.com/the-real-cost-of-ai-lead-generation-roi-math-for-cmos/</link><guid>https://www.frogfishconsulting.com/the-real-cost-of-ai-lead-generation-roi-math-for-cmos/</guid><pubDate>Mon, 25 May 2026 17:00:00 GMT</pubDate><description>Uncover the true costs of AI marketing ROI and lead generation for CMOs. Gain insights to maximize budget efficiency and drive results effectively.</description><author>alex@frogfishconsulting.com (Alex Fleshner)</author></item>
  <item><title>AI vs. Traditional Lead Gen: A 12-Year Google Veteran’s Honest Take</title><link>https://www.frogfishconsulting.com/ai-vs-traditional-lead-gen-a-12-year-google-veterans-honest-take/</link><guid>https://www.frogfishconsulting.com/ai-vs-traditional-lead-gen-a-12-year-google-veterans-honest-take/</guid><pubDate>Mon, 18 May 2026 17:00:00 GMT</pubDate><description>Unlock the secrets behind AI and traditional lead generation methods. Learn how innovative strategies can boost marketing efforts and drive successful outcomes.</description><author>alex@frogfishconsulting.com (Alex Fleshner)</author></item>
  <item><title>AI Lead Generation in 2026: What’s Actually Working (and What’s Hype)</title><link>https://www.frogfishconsulting.com/ai-lead-generation-in-2026-whats-actually-working-and-whats-hype/</link><guid>https://www.frogfishconsulting.com/ai-lead-generation-in-2026-whats-actually-working-and-whats-hype/</guid><pubDate>Wed, 06 May 2026 17:00:00 GMT</pubDate><description>Unlock the potential of AI marketing strategies for 2026. Boost lead generation and transform B2B efforts with innovative approaches tailored for success.</description><author>alex@frogfishconsulting.com (Alex Fleshner)</author></item>
  <item><title>Why I left google to start my own ai consultancy</title><link>https://www.frogfishconsulting.com/why-i-left-google-to-start-my-own-ai-consultancy/</link><guid>https://www.frogfishconsulting.com/why-i-left-google-to-start-my-own-ai-consultancy/</guid><pubDate>Tue, 05 May 2026 17:00:00 GMT</pubDate><description>After 13 years at Google across Ads and AI, Alex Fleshner explains why he started FrogFish Consulting and what an AI-first growth consultancy looks like.</description><author>alex@frogfishconsulting.com (Alex Fleshner)</author></item>
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