Stop paying for form fills. Start paying for signed cases.
Can you or your firm confidently say which campaigns drive signed cases versus wasted intake calls? Most firms can’t — because the data lives in three different systems that don’t talk to each other. We connect your case management platform back to your ad platforms so the only metric on the board is the one that matters: closed cases per dollar.
You’re here for one of two reasons.
Either something is leaking and you can feel it but can’t see it — or things are working and you want to pour fuel on the fire without breaking what works. Both start with the same diagnosis.
You’re spending, but signed cases aren’t tracking.
Cost per lead is climbing. Intake is drowning. Half the leads never sign, and you can’t tell which campaign sent them. The bucket is leaking — we help you find where.
- Intake quality audit and lead scoring
- CRM-to-campaign attribution rebuild
- Channel-level cost-per-signed-case visibility
- Disqualification analysis (who’s wasting your intake team’s time)
The funnel works. Now you want it to compound.
You know your numbers. You’re signing cases. You want to scale spend without watching cost per signed case explode — and you need the platforms to find more of your best clients, not just more clicks.
- Closed-case data passed back to Meta, Google, programmatic
- Lookalike modeling on actual signed clients
- Geographic and practice-area expansion modeling
- Creative testing tied directly to case value
A firm that walked through the door.
Five layers. One operating system.
Whether you walk in through Door 01 or Door 02, the engagement runs on the same five layers. We diagnose which layer needs the most work first.
Paid, AEO & SEO
Every prospective client takes a different path in — a Google search, a paid ad, a question to ChatGPT or Perplexity. We make sure your firm shows up across all of them, on the high-intent queries that actually convert to consultations.
The data layer
We tie your case management system (Filevine, Clio, Litify, MyCase, etc.) to your campaigns. No more guessing which ad drove the call that signed the case six weeks later.
The platform layer
We feed signed-case signal into ad platforms so they optimize for revenue, not form fills. Paired with lookalike audiences built on your actual client roster.
The conversion layer
We score leads as they come in, route the qualified ones to your intake team instantly, and filter the noise — so your staff isn’t burning hours on prospects who’ll never sign.
The CRM layer
You’re sitting on a landmine of data — past clients, unsigned leads, referrals, prior consultations. Most firms never touch it again. We build the nurture campaigns and re-engagement flows that turn that dormant list into signed cases without spending another dollar on ads.
Numbers from real engagements.
30 minutes. One honest answer.
Book a strategy call. We’ll review your funnel, identify whether you’re a Door 01 or Door 02 firm, and tell you the highest-leverage move — whether we end up working together or not.
Book a funnel review →