About FrogFish

Built by operators. For operators.

We’re the team Fortune 500s and high-growth brands hire when they’re done with vanity metrics, status reports, and agencies that confuse activity with progress.

The founder

Alex Fleshner

Founder & CEO

Alex spent 13 years at Google across its Ads and AI businesses. Most recently he was AI Transformation Lead at Google Cloud AI, advising media and entertainment clients including Electronic Arts and Disney on turning AI into business value.

Before that he was Head of Media Strategy at Verily (Alphabet’s life sciences company), running media for its B2B and B2C healthcare businesses. Earlier, he ran the lead-gen vertical at Google Ads, leading performance and lead-gen programs for brands like Mack Weldon, Huntington Bank, Monster Energy, Kemper Insurance, and Markforged.

He started FrogFish to do what most agencies don’t: bring senior, accountable strategy to brands that are tired of being managed by junior teams reading from playbooks. Every engagement is led by operators who’ve sat in your seat.

VerilyHead of Media Strategy

Google13 years · Ads & Cloud AI

AdvisedEA · Disney · Sunrun · Le Vian

What we believe

Four ideas that shape every engagement.

Vanity metrics are a tax.

Impressions, sessions, and form fills look great in a deck and almost never correlate with revenue. We measure what closes.

Transparency is the product.

No black-box dashboards, no monthly PDFs, no “we’ll get back to you.” You see what we see, when we see it. Real-time access by default.

Marketing is a revenue function.

It belongs in the same conversation as sales, finance, and product. We bring data and discipline to a function that often runs on intuition.

Online drives offline.

For most businesses, the website isn’t the conversion — it’s the first move in a longer game. We build full-funnel systems that move both worlds together.

The team

20+ operators.

Distributed across five offices on four continents — so we’re working when your customers are awake.

Los Angeles

United States

Tel Aviv

Israel

São Paulo

Brazil

Bangalore

India

Distributed

United States

Patient. Strategic. Lethal at the right moment.

The frogfish doesn’t chase. It studies, positions, and waits — using its lure to draw prey close, then strikes with precision. That’s how we approach growth: leverage over motion, conviction over volume.

Want to work with us?

30 minutes. We’ll talk through your funnel, your goals, and whether FrogFish is the right partner — or who is.

Book a strategy call →