AI search (AEO) · Capabilities & case studies

Be the answer when buyers ask AI.

Buyers now ask ChatGPT, Gemini, Perplexity and Google AI Overviews who to hire. We get your brand recommended in those answers, then track the leads and revenue AI search sends you.

How AI search becomes revenue

Visibility only counts if it closes.

01 · Prompt

Buyer asks AI

“Best firm for…” or “Who should I call about…”

02 · Citation

You get named

Content and sources AI models trust

03 · Visit

AI referral

Pages built to convert AI-sent traffic

04 · Lead

Tagged at intake

AI source captured in your CRM

05 · Revenue

Attributed

Closed deals traced back to AI search

We measure both: how often AI recommends you, and what those recommendations close.

Capabilities

What’s included.

AI visibility audit

We test the prompts your buyers actually use across the major AI engines and score how often, and how favorably, you are recommended against competitors.

On-site technical AEO

Structured data, entity clarity, crawlability for AI agents, and page architecture that models can parse and cite.

Answer-first content

Pages and articles written around the questions buyers ask, grounded in your expertise and built to be quoted.

Off-site source building

Presence on the reviews, directories, publications and forums AI models pull from when they form recommendations.

AI-attributed revenue tracking

AI referral tagging, intake capture and CRM attribution, so AEO is reported in leads and closed revenue.

Recurring AEO reporting

Weekly or biweekly reports on share of AI answers, citations won, and the pipeline they produced.

Case studies

Selected results.

B2CConsumer-facing, high-consideration services

B2C law firm · AEO program · 4 months

From invisible to recommended in AI answers

Problem

The firm rarely appeared when prospective clients asked AI tools which attorney to hire, and had no way to see AI-driven leads.

What we did

Audited AI visibility, rebuilt key pages for citation, expanded trusted off-site sources, and tagged AI-referred leads through to closed matters.

6×

increase in AI visibility score

$250K

incremental closed revenue from AI-attributed leads

B2BBuyers researching vendors in AI tools

B2B company · AI search · 60 days

Showing up where buyers now research

Problem

Buyers were researching in ChatGPT, Perplexity and other AI tools, and the brand wasn’t showing up. Performance data was spread across systems.

What we did

Optimized the site and content so AI platforms could find and cite the brand, and built a single source of truth for AI and organic search performance.

“We have a single source of truth that gives us immediate visibility into performance.”B2B marketing executive

2×

AI search traffic in the first 60 days

3×

conversions from AI search

B2B software · AI search · 90 days

Standing out in a crowded category

Problem

No visibility when buyers asked AI about the category, in a crowded market where messaging didn’t stand out.

What we did

Built an AI search strategy around core topics and competitive positioning, shipped technical AEO fixes with the client team, and published monthly content to build authority.

4×

AI presence

~5×

AI search traffic

B2B company · AI search + paid search

AEO and paid search as one program

Problem

Paid search was carrying acquisition on its own, at a high cost per conversion, while organic and AI search weren’t pulling their weight.

What we did

Ran AI search optimization and paid search together, improving rankings and conversion rate so every click worked harder.

+80%

paid conversions

−34%

cost per conversion

Engagement

How we work together.

Standalone AEOFrom $5K per month
With paid mediaBundled rate available
Best fitHigh-consideration services with $10K+ deal values
ReportingAI share of answer plus attributed revenue

Find out what AI says about you.

Most engagements start with a 30-minute call. We’ll show you how AI engines answer your buyers’ questions today and where you’re missing.

Book a strategy call →

Alex Fleshner, Founder & CEO · alex@frogfishconsulting.com · +1 310 404 7947 · Los Angeles, CA