AEO and Paid Media Agency: One Team, One Revenue Number

Instead of an SEO shop, a PPC agency and an analytics contractor each reporting their own wins, you get one senior team accountable for one number: cost per customer.

Why AEO and paid media belong together

• They hit the same buyer, minutes apart. A prospect asks ChatGPT "best personal injury lawyer near me", sees three names, then searches one on Google and clicks an ad. If AEO and paid are run separately, neither sees the full path, and each claims the conversion.
• Paid search data tells AEO what to write. Search term reports show the exact questions and phrases that convert. Those become the answer-first pages AI engines cite.
• AEO lowers paid costs. Buyers who have already seen your name in an AI answer search for you by name, click more and convert better, so brand demand rises and paid gets cheaper.
• One CRM truth for both. We tag AI referrals and paid clicks at intake and follow both through to signed revenue. Budget moves to whichever channel is producing customers this month.

What's included

1. AI visibility audit. We test the questions your buyers ask across ChatGPT, Perplexity, Gemini and Google AI Overviews and score how often you're named against competitors.
2. Paid media management. Google, Microsoft, Meta, LinkedIn and Reddit, optimized to offline outcomes. See paid media for lead-gen businesses.
3. Answer-first content and technical AEO. Pages built to be quoted, structured data, llms.txt and AI-crawler access.
4. Off-site proof. Directory profiles, reviews, lists and publications that AI answers rely on.
5. Attribution and lead scoring. Offline conversions and lead scores fed back to every platform.
6. AI agents and alerts. Speed-to-lead, intake and reporting agents, plus Slack alerts when something needs a decision. See AI agents.

Results

• −42% cost per signed case for an asset-protection law firm in four months, after rebuilding attribution around closed-case data.
• +32% cost-per-sale efficiency for a publicly traded solar company, by scoring leads and feeding those scores back into bidding.
• +30% lease contracts with 25% less spend for Related, by pushing lead scoring further down the funnel and optimizing to leads likely to qualify and sign a lease.
• −56% spam leads and +40% closed cases after taking over a consumer law firm's Google Ads and rebuilding conversion tracking.
• $250K in closed revenue from AI-attributed leads for a B2C law firm in four months.

How it compares

Frequently asked questions

Can one agency really do AEO and paid media well?

Yes, if both are run off the same data. The skills overlap more than most people think: both depend on understanding buyer questions, intent and conversion data. What usually fails is splitting them across agencies that measure success differently.

What is AEO?

Answer engine optimization (also called GEO or AI search optimization) is the work of getting your business named and cited in AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. It combines answer-first content, structured data and third-party proof.

Do I need AEO if paid media is working?

Paid media rents attention. AEO earns a recommendation at the moment buyers are deciding, and it makes paid cheaper by raising brand searches. Most lead-gen businesses should run both, with paid funding growth now and AEO compounding over 6 to 12 months.

How do you measure AI search results?

Share of AI answers that mention you across a fixed question set, AI referral traffic, and, most importantly, consults, signed customers and revenue from AI-referred leads in your CRM.

Who is FrogFish best for?

Lead-gen and service businesses spending $10K or more a month on paid media, with sales that close offline: law firms, solar and home services, clinical trials and healthcare, real estate and lending.

Book a 30-minute strategy call → We will look at your accounts and CRM data and show you where the money is leaking.