Your best agent never sleeps.
Leads text at 9:47 PM and agents call back two days later. The FrogFish concierge answers in seconds, qualifies the lead, books the showing on your agent's calendar, updates your CRM and pings your team in Slack. Then it tells your ads which leads became closings.
It doesn't just chat. It does the work.
Most "AI chatbots" answer questions and hand you a transcript. The concierge is wired into the tools your team already uses, so the conversation turns into booked showings, clean CRM records and smarter ads.
Answers instantly
Text, web chat, Instagram and Facebook DMs, and portal inquiries, 24/7, in your brand's voice. English and Spanish.
Knows the inventory
Pulls live status, price and details from your MLS/IDX feed. When a home is gone, it suggests similar ones instead of losing the lead.
Qualifies and scores
Asks the questions your best agent would: timeline, pre-approval, budget, must-haves. Every lead gets a score your team can trust.
Books the showing
Checks the right agent's real calendar, books the slot, sends invites and reminders, and fills an open-house route with similar homes.
Keeps the CRM clean
Creates or updates the contact, tags the ad that drove it, logs the conversation and moves the deal stage. No more "who talked to this lead?"
Alerts and hands off
Hot leads go to the right agent in Slack or by text, with a summary, in seconds. Lenders get warm intros. Humans can take over any thread.
The same lead, two different weekends.
Without a concierge
With the FrogFish concierge
Every closing makes the next ad smarter.
Most brokerages judge ads on cost per lead, so platforms keep finding people who fill out forms. We send back what happened offline, like showings, offers and closings with commission value. Then Meta and Google bid on future clients, not just future clicks.
Built for a regulated, relationship business.
Humans in control
Agents can take over any conversation with one tap. The concierge hands off when a question needs a licensed pro.
Fair housing by design
No steering. It answers about homes and logistics, never about neighborhoods' demographics or "good schools for families like yours."
Consent and compliance
TCPA-friendly opt-ins, clear opt-out on every thread, quiet hours you set, and a full log of every message.
Your voice, your rules
We train it on your listings, scripts and tone. You approve the playbook before it talks to a single lead.
Live in 30 days.
Connect
CRM, MLS/IDX feed, calendars, Slack, ad accounts and lead sources.
Train
Your listings, scripts, FAQs, routing rules and voice. You approve the playbook.
Pilot
One team or one lead source first, with an agent reviewing every conversation.
Close the loop
Showings and closings flow back to the ad platforms. Budgets shift to what closes.
Stop losing leads after 6 PM.
We'll map your lead flow, show you how many inquiries wait more than an hour for a reply, and build a concierge around your team.