An Ex-Google Performance Marketing Agency
FrogFish is a performance marketing agency founded and led by Alex Fleshner, who spent 13 years at Google, including leading the Google Ads lead-gen vertical, serving as Head of Media Strategy at Verily and as AI Transformation Lead at Google Cloud AI.
That background shapes how we work: we build accounts the way Google's own lead-gen specialists advise the largest advertisers, with first-party data and offline conversions at the center.
What 13 years at Google changes
- We know how the bidding learns. Smart Bidding and Performance Max are only as good as the conversion signal. Most accounts feed them form fills. We feed them signed customers and lead scores.
- We've seen what top lead-gen advertisers do. Leading the Google Ads lead-gen vertical meant working with the largest lead-gen advertisers on measurement, offline conversions and value-based bidding. We bring that playbook to businesses spending $10K+ a month.
- AI is built in, not bolted on. From Google Cloud AI we bring practical AI: lead scoring models, AI agents for intake and reporting, and AI search optimization so you're named in ChatGPT and AI Overviews.
- Regulated categories are familiar. At Verily we ran media strategy in healthcare, where privacy and measurement both matter. We apply the same care to clinical trials, legal and lending.
What you get
Senior people on every account, no junior hand-off. One team for paid media, AI search, attribution and lead scoring and AI agents, measured on cost per customer in your CRM.
Results
- −42% cost per signed case for an asset-protection law firm in four months, after rebuilding attribution around closed-case data.
- +32% cost-per-sale efficiency for a publicly traded solar company, by scoring leads and feeding those scores back into bidding.
- +30% lease contracts with 25% less spend for Related, by pushing lead scoring further down the funnel and optimizing to leads likely to qualify and sign a lease.
- −56% spam leads and +40% closed cases after taking over a consumer law firm's Google Ads and rebuilding conversion tracking.
Read Alex's story: Why I left Google to start my own AI consultancy, or more about Alex.
Frequently asked questions
Who founded FrogFish Consulting?
Alex Fleshner, who spent 13 years at Google across Ads and AI, including leading the Google Ads lead-gen vertical, Head of Media Strategy at Verily and AI Transformation Lead at Google Cloud AI.
Is FrogFish a Google agency?
FrogFish is an independent agency. Its founder is a 13-year Google veteran, and it manages Google Ads alongside Microsoft Advertising, Meta, LinkedIn, Reddit and AI search.
Why hire an agency led by ex-Googlers?
Because they know how ad platform bidding learns, and that the biggest gains in lead-gen come from feeding it better conversion data (offline conversions and lead scores), not from more campaigns.
What size businesses does FrogFish work with?
Lead-gen and service businesses spending $10K or more a month on paid media, from growing firms to publicly traded companies.
Book a 30-minute strategy call → We will look at your accounts and CRM data and show you where the money is leaking.
Alex Fleshner is the founder of FrogFish Consulting. He spent 13 years at Google across Ads and AI, including AI Transformation Lead at Google Cloud AI, Head of Media Strategy at Verily, and lead of the Google Ads lead-gen vertical. More about Alex · LinkedIn
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